So What's Happening?

Update October 15th

The project team is set to start further development of the plans from the 1st of November onwards. Our main focus will be to substantiate a business plan, get input on 'how much it would cost' and exactly who & what is needed to 'do it'.

In the meantime, we've been talking to some very interesting and influential people, ranging from Sustainable Banks (Triodos) to Education Management People (Amsterdam's ROC education board and HvA/UvA university boards) and Real Estate Development companies (project developers at Ymere, Holland's biggest corporation).

Whether or not they will be on board when we actually 'Do It' remains to be seen, but we were very inspired and encouraged by their enthusiasm.

For now, here's a tentative update of our next steps:
- October 26th : brief presentation at BrandBoxx Almere (contact Sabine Strijbos from the City of Almere : sastrijbos@almere.nl)
- November 2nd : project team resumes work on business plans, partnerships & scenarios
- November 19th : formal 'project launch', venue t.b.a.
- January 2010 : Concept Presentation & Co-creation Workshop @ Amsterdam International Fashion Week (date, time & venue t.b.d.)

We will be posting regular updates on this blog, but also on Linked-In groups for Denim Professionals, like Denim Sourcing Pro, Premium Denim Group etcetera.

In the meantime, ff you have any comments, questions or contributions, please feel free to contact us: james@fronteerstrategy.com

AATCC Newsletter

American Association of Textile Chemists and Colorists

Read all about the House of Denim project in the AATCC newsletter soon, thanks to editor Maria Thiry. We were also quoted in her recent article about eco-denim.

Thanks for your support, Maria!

House of Denim Project

Welcome to the House of Denim.NL weblog

House of Denim.nl is an initiative to set up a platform for sustainable denim development in Almere (near Amsterdam).

We started researching the feasibility and optimal set-up in June, interviewing denim industry specialists and other experts related to the topics of education and sustainability.

In July, we posted the initial concept online (Linked-In groups for denim, sourcing and sustainability professionals), asking for feedback, input and answers to a number of questions. Replies, interest and support came from all around the globe, so we were very encouraged.

A second phase of project development will start around the end of October - any new developments about the subject will be posted to this weblog. Stay Tuned.

James